The Naturally Independent Expo (NIE) is a West Region industry trade show and educational conference for retailers, holistic practitioners, manufacturers, distributors, brokers, suppliers and other members of the health and natural products industry.

The NIE show is the official trade show for the Positively Natural Network (PNN), a not-for-profit trade association focused on cultivating the connection between natural product vendors/wholesalers and retailers by presenting opportunities for members to network, increase sales and knowledge, while creating and supporting grassroots advocacy for legislation that positively affects the sale of natural products, enhances nutritional intakes, optimizes the health and the well-being of humans, and reinforces good ecological standards. In pursuit of this goal, PNN helps natural retailers and natural product suppliers/manufacturers by providing them with the education, support and advocacy they need to thrive.

In November 2025, the Naturally Independent Expo was acquired by VRM Media, a leading business media company for the natural products industry (in business since 1994). VRM is the publisher of such well-known industry journals as Vitamin Retailer, Natural Practitioner and Nutrition Industry Executive, and producer of “The Vitamin Professor” and “The Natural Retailer” podcasts! While VRM is now the owner/operator of the NIE show, the event remains as the official tradeshow for the Positively Natural Network with the continuing support of PNN and its membership. Importantly, a portion of the NIE show’s revenue is shared with PNN to support the organization’s membership activities.

The Naturally Independent Expo offers retailers/practitioners and brands/exhibitors an opportunity to gather together in more intimate and relaxed setting than other much larger shows, providing for more “quality time” and meaningful conversations between attendees and exhibitors.

As we look ahead, VRM envisions the Naturally Independent Expo to grow into one of the natural product industry’s key events for new product introductions, product education, retailer training, industry networking, and community-building for all industry stakeholders!